Yakoe logo and branding
Yakoe logo and branding designed and delivered to an international company with manufacturing in Shanghai and UK distribution hubs, selling through large wholesalers, online marketplaces and retailers.
The brief was a difficult one, to create concept from scratch from brand name to finished commercial entity. Yakoe furniture was already in production as an unbranded product. In close consultation with the parent company, we were given complete freedom to create.
The brand is proud to be a Chinese export but needs to be easy to pronounce for a worldwide market. Research was done into company name, all domains and potential online visibility.
Following on from concept approval, expressive design are involved in brand roll out, from badging for furniture, to packaging and corporate web site. Brand tone of voice being consistently implemented across all channels including video production.