Worldwide Magazine Distribution are a national company based in Chelmsley Wood, Solihull. WWMD stock and deliver specialist magazines to small/medium & niche retailers throughout the UK. Specialist magazines are a great way for retailers to increase their basket spend by customers so stocking is a no-brainer.
Expressive Design were brought in to produce a new web site to reflect WWMD's position in the market and to be used as a tool to reach out to retailers, so they could consider stocking magazines as part of their offering to customers. With a new website, also online metrics and numbers tracking, we were not only able to produce a new site, but also track visitor traffic and monitor ongoing site activity, visitor engagement and conversion.
Once the site is live, it is the beginning of an ongoing process to encourage visitors, track them and measure conversions, we call it exmetrics.
WWMD finished website
Following initial tracking on site visitors, we noted a trend in mobile traffic, the previous site did not have mobile compatibility built into the core framework, costing valuable ranking from google searches on mobile devices. The new site also features a content management system for staff and marketing teams to log in to update content and blog posts.
WWMD Magazines website